Crowdfunding and the Politics of Potato Salad

By now, after a gloriously long 4th of July weekend of near-perfect weather, you’ve probably heard about the Potato Salad Kickstarter campaign launched last week: one man, with a simple dream of making potato salad, asking the Kickstarter community for micro-donations ($1 – $50) towards his starchy goal of making potato salad. The campaign goal? Ten bucks (which would barely buy you two cappuccinos at Starbucks). What he’s offering investors in return is just as simple as his goal (and just as oddly compelling)


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